Diversity Atlas

Brand Guidelines

Downloads

Diversity Atlas logo files

Logo usage

The Diversity Atlas logo includes the Diversity Atlas name and spiral brand marque. The primary horizontal logo is the go-to logo for most applications.
Diversity Atlas
There is an alternative vertical logo available for cases where the primary horizontal logo does not fit the application dimensions well. Eg: Sponsorship logo walls, formats with a narrow width.
Diversity Atlas logo
It is very important to have a good contrast between the logo and the background. For lighter backgrounds use the logo colour version, and for dark backgrounds use the logo white version.
Image
Diversity Atlas

Safe margin

To preserve the integrity and visual impact of the Diversity Atlas logo, always maintain adequate clear space around it. The clear space around the logo is an integral part of its design, and ensures the logo can be seen quickly, uncluttered by other logos, symbols, artwork, or text.
Image

Colours

The primary colour is Purple and Blue the secondary colour.

R: 63 G: 47 B: 137
C: 90 M: 100 Y: 5 K: 0
#3F2F89

R: 84 G: 62 B: 182
C: 75 M: 80 Y: 0 K: 0
#543EB6

Primary colour

R: 115 G: 95 B: 200
C: 62 M: 70 Y: 0 K: 0
#735FC8

R: 161 G: 149 B: 219
C: 37 M: 40 Y: 0 K: 0
#A195DB

R: 202 G: 194 B: 234
C: 18 M: 22 Y: 0 K: 0
#CAC2EA

R: 245 G: 244 B: 252
C: 3 M: 3 Y: 0 K: 1
#f5f4fc

R: 31 G: 86 B: 112
C: 90 M: 60 Y: 35 K: 15
#1F5670

R: 44 G: 123 B: 160
C: 82 M: 40 Y: 20 K: 0
#2C7BA0

Secondary colour

R: 63 G: 158 B: 202
C: 70 M: 20 Y: 8 K: 0
#3F9ECA

R: 111 G: 182 B: 216
C: 50 M: 12 Y: 5 K: 0
#6FB6D8

R: 159 G: 207 B: 229
C: 35 M: 5 Y: 5 K: 0
#9FCFE5

R: 241 G: 247 B: 250
C: 4 M: 1 Y: 0 K: 2
#f1f7fa