The collection of cultural and demographic data previously and otherwise unobtainable.
How it works
Mapping and measuring your organisation’s cultural and demographic profile via the Diversity Atlas survey will enable you to develop focussed and more meaningful DEI strategies, which in turn will bring commercial and social benefits. Offering the world’s largest commercially available datasets of cultural and demographic identities, Diversity Atlas allows clients to intersect this nuanced ‘self-ID’ data against what we call ‘sentiment’ – feelings of inclusion, satisfaction, job security and others. The advanced intersectional analysis is also used to find opportunities to better ‘spread’ diversity across a cohort, and validate existing efforts in DEI.
There are three stages in the process:
1. Discover
2. VISUALISE + ANALYSE
3. ACT
What it measures
We emphasise both cultural and demographic diversity and the myriad of ways the two can intersect with each other, as well as with company sentiment. Our comprehensive survey comes with 29 questions, and is centred around the four pillars of culture: countries, cultures (almost 10,000!), languages (9,200+) and religion/worldview both secular and non-secular, and by branch and denomination (7,000+). Each of these categories have multiple sub-categories (eg: ancestry, multiple languages).
The four pillars of culture are analysed intersectionality with key demographic factors such as gender, age, disability, sexual orientation, education, hierarchy and more. This ensures you will understand the unique identity and lived experience of your people and you can transact and thrive in a diverse, complex and global environment.
Beyond our 29 questions, customers add their own – you can add one, or 100! And once these questions are crafted we can intersect our data against your queries, and provide advanced analysis and reporting options.
How is diversity measured? We look at it through four lenses.
1. Variety
2. Balance
3. Disparity
4. Mutuality
Once done, we intersect all of that against your own queries, whether they be about inclusion, engagement, health and wellbeing or any other topic you pursue through our survey.