The collection of cultural and demographic data previously and otherwise unobtainable.
How it works
Offering the world’s largest commercially available datasets of cultural and demographic identities, Diversity Atlas allows clients to intersect this nuanced ‘self-ID’ data against what we call ‘sentiment’ – feelings of satisfaction, job security and others. The advanced intersectional analysis is also used to find opportunities to better ‘spread’ diversity across a cohort, and validate existing efforts.
There are three stages in the process:
1. Discover
2. VISUALISE + ANALYSE
3. ACT
What it measures
We emphasise both cultural and demographic diversity and the myriad of ways the two can intersect with each other, as well as with company sentiment. Our comprehensive survey comes with 29 questions, and is centred around the four pillars of culture: countries, cultures (almost 10,000!), languages (9,200+) and religion/worldview both secular and non-secular, and by branch and denomination (7,000+). Each of these categories have multiple sub-categories (eg: ancestry, multiple languages).
The four pillars of culture are analysed intersectionality with the three pillars of demographics, sentiment and community representation. This ensures you will understand the unique identity and lived experience of your people and you can transact and thrive in a diverse, complex and global environment.
Beyond our 29 questions, customers add their own – you can add one, or 100! And once these questions are crafted we can intersect our data against your queries, and provide advanced analysis and reporting options.
