DATA COLLECTION, VISUALISATION AND ANALYSIS

The collection of cultural and demographic data previously and otherwise unobtainable.

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How it works

Offering the world’s largest commercially available datasets of cultural and demographic identities, Diversity Atlas allows clients to intersect this nuanced ‘self-ID’ data against what we call ‘sentiment’ – feelings of satisfaction, job security and others. The advanced intersectional analysis is also used to find opportunities to better ‘spread’ diversity across a cohort, and validate existing efforts.

There are three stages in the process:

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1. Discover

Map and measure your teams using Diversity Atlas’s world-first survey tool – a combination of 29 core questions plus your own questions
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2. VISUALISE + ANALYSE

All data is accessible on your Diversity Atlas dashboard, from which reports may be generated.
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3. ACT

Gain certification, generate your People & Culture Index, and most importantly, use the data to enhance your workplace culture.

What it measures

We emphasise both cultural and demographic diversity and the myriad of ways the two can intersect with each other, as well as with company sentiment. Our comprehensive survey comes with 29 questions, and is centred around the four pillars of culture: countries, cultures (almost 10,000!), languages (9,200+) and religion/worldview both secular and non-secular, and by branch and denomination (7,000+). Each of these categories have multiple sub-categories (eg: ancestry, multiple languages).

The four pillars of culture are analysed intersectionality with the three pillars of demographics, sentiment and community representation. This ensures you will understand the unique identity and lived experience of your people and you can transact and thrive in a diverse, complex and global environment.

Beyond our 29 questions, customers add their own – you can add one, or 100! And once these questions are crafted we can intersect our data against your queries, and provide advanced analysis and reporting options.

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How we model and analyse workforce demographics?

1. Variety

Is there a variety of cultures and demographics, or sameness?

2. Balance

Is the diversity balanced across the hierarchy and business units, or are their ‘silos’ of diversity?

3. Disparity

Exactly how diverse are you? Three people in a room from Australia, New Zealand and England is pretty diverse, but in another room there’s three people from Australia, Japan and Yemen. That second room is more diverse.

4. Mutuality

How well do your reflect the diversity of your country, state, city and customer base?

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