Senior Marketing Manager

Shape the future: Senior Marketing Manager

Melbourne

Driven Diversity Technology and Data Solutions

Diversity Atlas

(ads for Melbourne, UK, US (east or west coast)

Purpose

Do you thrive in making a difference and having a meaningful impact that has societal and economic gain? This is an opportunity to market something more valuable and purposeful with a well-funded start up, expanding globally.

If you want a role that meets your calling and purpose, to do your best work to make the world a more inclusive place, join us to help achieve our vision of a world that is culturally harmonious. Become part of a passionate inclusive team and play a leading role in our mission of building harmony through intercultural measurement and action.

About Diversity Atlas

Diversity Atlas, by Cultural Infusion was developed to tackle an area that was analytically neglected and in need of robust understanding. It is the world’s leading diversity data analytics platform, from 7 years of R&D. We work with clients small and large. Our largest is AWS, who recently announced their strategic partnership with Diversity Atlas, with the launch of their Inclusion playbook, featuring Diversity Atlas.

About this role

Be a Thought Leader in diversity data Marketing:

As our Senior Marketing Manager, you’ll be the architect of Diversity Atlas’ global marketing strategy. You’ll be part of a passionate team in crafting a compelling brand narrative, driving market engagement, and establishing Diversity Atlas as the preeminent solution for fostering inclusive workplaces. This is your chance to be at the forefront of a rapidly growing field, shaping the conversation around diversity data and its impact on a global scale.

Make a Difference While Building a Thriving Brand:

This is a high-impact role within a dynamic, purpose-driven company. You’ll benefit from a competitive salary and package, the opportunity to work with cutting-edge technology, and the satisfaction of contributing to a more harmonious and successful world.

There will be a competitive salary package, commensurate with your experience. A hybrid working environment and travel.

Key responsibilities:

 

· Build and drive the marketing strategy, to develop the brand and grow the business

· Develop and implement digital marketing and lead generation strategies

· Regularly review reporting platforms such as; Google Analytics, Social media channels, CRM and other paid channels

· Create, implement and manage customer communication across marketing channels

· Build, generate and develop effective and achievable content plans, both ongoing and ad hoc with campaigns across multiple channels

· Monitor results, analyse and optimise and test new strategies that focus on lead generation

· Able to develop a strong product knowledge of Diversity Atlas and the value it brings to the marketplace, and it’s transformational potential.

· Strategic thinking – what other possibilities may there be to grow our brand?

· Adaptive, flexible and responsive, working in a fast paced start-up environment with clients around the globe.

What we are looking for:

· Marketing degree or equivalent industry experience, ideally in a B2C e-commerce environment

· Strong understanding of social platforms and social/influencer marketing

· Outstanding written and verbal communication skills

· Leadership experience, in a fast paced environment

· Ability to set and achieve strategic objectives and targets

· Team player with strong attention-to-detail

· Great time management and prioritisation skills

· Initiative and decisive, collaborative, with ability to be autonomous and focused

What we do

To help enable organisations to understand and realise the value of diversity, we developed Diversity Atlas, based on six years of scientific research and development, it is the world’s first platform that has both defined and measured cultural diversity. Its Diversity Index measures overall diversity, which enables benchmarking as well as measuring mutuality – the extent to which an organisation is representative of its customers and communities. And across its seven key pillars, it takes a multifactorial approach to understanding humanity, underpinned by the world’s only and

Who we are

Cultural Infusion, the builders of Diversity Atlas, is Australia’s leading cultural enterprise, providing our partners and clients with an extensive range of educational programs, digital platforms, event management solutions and professional services that are informed by our belief in the value of intercultural understanding as the basis of global harmony.

Founded in 2002, Cultural Infusion produces an award-winning suite of innovative culture-in-education products for Australian schools, which reach over 350,000 pupils annually and delivered a range of major events for international clients including the Parliament of World Regions, United Nations and State and Federal Governments of Australia.

Since 2017, our digital and professional services arm has helped clients across the globe in the corporate and public sectors develop diversity and inclusion (D&I) strategies based on data produced by Diversity Atlas, our world-leading diversity analytics tool. Cultural Infusion’s work has secured

more than 15 international awards, is a certified Social Trader and an official partner of the Australian National Commission for UNESCO.

With a recently secured initial capital raise we are now expanding Diversity Atlas globally.

 

We’re leaders in a rapidly growing space, so please get in touch to find out more to join us on our mission with a diverse, passionate and inclusive and equitable team to enable you to do the work you love that is also your best.

For information about Diversity Atlas, visit www.diversityatlas.io